Privacy Policy
Last Updated: April 2025
This Privacy Policy explains how Memorify ("we," "us," or "our") collects, uses, and protects your personal data when you use our website and services (the "Service"). We are committed to complying with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Data Controller
Memorify is the data controller responsible for your personal data.
Contact Details:
Memorify Technologies Limited
Company No: 16142226
1 Badcock Road, Haslingfield, Cambridge, England, CB23 1LF
2. Personal Data We Collect
We may collect and process:
Identity/Contact Data: Name, email, username, and account details.
Technical Data: IP address, browser type, device information, and cookies.
Usage Data: Pages visited, features used, and interaction patterns.
User Content: Data you upload or share via the Service.
3. How We Use Your Data
We process your data lawfully under the following legal bases:
Contractual Necessity: To provide the Service (e.g., account creation).
Legitimate Interests: To improve our Service, prevent fraud, and communicate updates.
Consent: For nonessential cookies or marketing (you may withdraw consent at any time).
Purposes include:
Delivering and personalizing the Service.
Responding to inquiries or support requests.
Analyzing usage to enhance functionality.
Complying with legal obligations.
4. Data Sharing
We do not sell, rent, or trade your personal data. We may share it with:
Service Providers: Trusted third parties (e.g., payment processors, hosting providers) who comply with UK GDPR.
Legal Requirements: Authorities if required by law (e.g., fraud prevention).
5. International Data Transfers
If data is transferred outside the UK, we ensure safeguards are in place (e.g., UK-approved Standard Contractual Clauses or adequacy decisions).
6. Data Retention
We retain data only as long as necessary:
Account Data: Until deletion is requested or for 10 years after account closure.
Technical/Usage Data: Typically up to 48 month.
Legal Obligations: Retained longer if required by law (e.g., tax records).
7. Your Rights Under UK Law
You have the right to:
Access, correct, or delete your data.
Restrict or object to processing.
Data portability (where applicable).
Withdraw consent (if processing relies on consent).
To exercise these rights, contact us at [privacy@memorify.com]. We respond within one month.
8. Cookies
We use cookies to:
Ensure essential functionality (e.g., login).
Analyze traffic via tools like [Google Analytics].
You can manage preferences via browser settings or our cookie consent banner.
9. Security
We implement technical and organizational measures (e.g., encryption, access controls) to protect your data.
10. Complaints
If unsatisfied with our response, you may lodge a complaint with the UK Information Commissioner’s Office (ICO):
11. Policy Updates
We may update this policy. Significant changes will be notified via email or the Service.